I have this food blog, called Frk. Kræsen. That can be translated to Miss Picky, and represents my view on food in a pretty honest way. I started it in the beginning of July, after one week at the music festival Roskilde – a place and a week where I had had tuna from a can and warm beer for at least five meals. The blog was mostly an excuse for me to cook more decent food than I usually had been doing, and an excellent opportunity to take beautiful photos of strawberries, cupcakes and sometimes a bit more serious cooking experiments.
However, it quickly grew a bit bigger than I expected. Other blogs recommended it. It entered the top-ten-list of Danish food blogs at the site ‘Bloglovin.com’. In other words, I was amazed. At the same time, companies started to send me press releases about food, invitations to food events all around Copenhagen and sometimes even questions about advertising. Because I work with advertising, communication and PR myself, most of the material I got looked like a joke to me. I mean – what are the odds that I will publish press photos of a dish, of a new product and a recipe written by their PR assistant? No, I don’t think so.
When these, pretty old school and bad press texts started to hit my inbox, I said to a friend “I bet I can start a new media agency that would beat the shit out of the old ones” – referring to my mixed competences from digital media, blogging and traditional PR and communication. A few days later we met with the We Unite-team. One of the bloggers, Metteliva, quoted her father saying “You can be a first-mover and act, or you can just react on what everyone else is doing”.
I felt hit. Because it is always so easy to come up with excellent ideas. To say that you can do stuff better than other people. That you can “beat the shit” out of traditional media agencies. However, if you don’t pull yourself together, all you get is talk. It definitely isn’t an action, and most often, not even a reaction. I think,that one thing that great entrepreneurs have in common, is that they often make their ideas come real. So maybe I should stop the talk, and start the action. Fancy joining me?